There are some very good ideas there, sounds like when you retire you could be the next Richard Branson. I am a retired TVP officer and wanted to do something I have some knowledge about, hence enforce-logic. I am working on the facebook page, I think that is a good idea. The main thrust of the business is to provide the best kit and the kit that serving officers want and need, and at a good price. The company has grown very quickly since our humble beginings in 2005 and this has been done largely by word of mouth. We hope to offer a personal service. Funnily enough I have considered most of the things you mention. Unfortunately most federation offices I contacted weren't interested.
Providing feedback on items is a great idea, unfortunately we would need a totally new website of some serious alterations to the current website to do this. It may work out in the future.
If there is any kit you would like to see we are always happy to consider stocking it. Some people like Lowa boots for instance, the only problem is that recently I have heard a lot of moans about the quality and longevity of the Lowa boots, loads of people are changing to the Alt-Berg, so at the moment we will stick to them.
Thank you very much for your interest, keep in touch.....